Download Now: Hispanic Broadcast Net TV Ad Spend % of Total Broadcast Net TV Ad Spend from 2010-2020

By The Myers Report Archives
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Jack Myers TomorrowToday forecasts that Hispanic broadcast network TV ad spend will grow at a slightly faster rate than total U.S. broadcast TV ad spend, increasing its share from 11.6% in 2018 to 12.3% in 2020.  This is notable, given the make-up the U.S. Hispanic population.  Hispanics are now the youngest U.S. demographic group and younger Hispanics, particularly those born in the U.S., are bilingual or fluent in English.  The result is rapidly growing digital media and English language media consumption (Hispanic online ad spend has grown steadily at 18%/year or above since 2012).  Marketers' continued support of Hispanic television networks validates the networks' success in maintaining relevance to their changing demographic base.  Hispanic legacy/linear ad spend includes network TV, local & national spot broadcast TV, newspapers & consumer magazines, radio, and out-of-home.  Hispanic digital ad spend includes online display, search, video & other ad spend.

Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950.  If you have trouble downloading our report, please email maryann@myersbiznet.com.

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