Hispanic Univision Finds Common Ground with Asian made Cars - DailyTRA

Looking to advertise Honda, Toyota or Nissan? These Asian made cars are more likely to be owned by Hispanics, making the Univision network the perfect place for car advertisers. This information is readily available using TRA’s Media TRAnalytics® StoryFinder™ report and provides networks with the insight into which products indexed the highest in terms of Purchaser Rating Points™ on their programs, making them prime prospects for future media buys. Advertisers armed with this information know exactly what programs, daypart, pod position etc will provide them with the highest exposure and the highest return on investment by delivering The Right Audience™. Learn more about TRA at www.traglobal.com