Holiday Cheer Not For All - DailyTRA - MediaBizBloggers
Studies show that with the holidays come the blues for many people, especially those prone to depression or Seasonal Affective Disorder (SAD). With that in mind, more advertisers of prescription drugs for the treatment of depression could be hitting the airwaves more often than usual during the 4th quarter, promoting their products in hopes of maximizing ROI. TV Health Ratings™ powered by TRA is a new single-source tool that now allows pharmaceutical advertisers to find The Right Audience™ for their prescription products so sufferers of Depression get the right message at the right time. The chart below highlights the top Broadcast primetime shows in the 4th quarter to reach depression patients. For more information about TV Health Ratings ™ powered by TRA, please contact us at www.traglobal.com
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