AIMM’s Carlos Santiago to be Inducted into the Advancing Diversity Hall of Honors (Video)
In this edition of LGBT+ Advancing, Dr. Kryss talks with Carlos Santiago, co-founder of the ANA's Alliance for Inclusion and Multicultural Marketing (AIMM). Together, they discuss brand loyalty, brand awareness, where some brands are thriving, and how some are getting it very, very wrong. Plus, Dr. Kryss learns what the latest studies say about who is impacted when a brand is LGBT+ inclusive, based on Carlos' 2023 research study. What surprised her and what will surprise you? Then, the two discuss what cheese has to do with the benefits of branding. (It's not nearly as silly as it sounds!) Tune in now to learn more about what the research shows, how the experts translate it into action steps and how YOU can use it all to improve what you do and how you engage with your customers!
Congratulations to Carlos and AIMM on their induction into the Advancing Diversity Hall of Honors, joining 35 previous inductees. Carlos and his colleagues across the industry are gathering to reaffirm their commitment to DEIB leadership on April 11 at Hall des Lumieres in NYC. To join in recognizing the sixteen 2024 Hall of Honors inductees visithttps://week.advancingdiversity.org.
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Kryss Shane
With over 25 years of experience guiding the world’s top leaders in business, education and community via individual, small group and full-staff trainings, Dr. Kryss Shane, LSW, LMSW (she/her) has been featured as America’s go-to Leading LGBT+ Ex…
