How Marketing Departments are Wasting Billions

Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to members at www.jmyersmedia.biz.

CEOs are in their roles for an average 8.4 years; CIOs and CFOs for well over ten years. The average tenure for CMOs remains a mere 3.5 years. One reason is CMOs’ warped sense of marketing research and development and another is their failure to engage in real partnerships with media companies and agencies. In this week’s video, Jack Myers shares insights on why marketing innovation has become more about ideas than about the sales results they might generate and argues that sustainability needs to become a new mantra for media/marketer relationships.

To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.

Members can access the report at www.myersmedia.biz. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report members.

Video provided by Reuters Insider (http://insider.thomsonreuters.com)