How the Ad World Celebrates Creativity + Strategy at StratFest 2022 (Video)
Behind every successful campaign there is a compelling insight that underlies the creative and media strategy. At StratFest 2022, taking place September 12-13 in New York City, we will see a gathering of the greatest strategic minds from the worlds of advertising, adtech, brands and consulting. Ideas will be shared, debated and galvanized towards better brand outcomes.
Elizabeth Paul, Chief Strategy Officer at the award-winning Martin Agency is co-leading the event with VMLY&R's Chief Strategy Officer Tomas Gonsorcik, and in this interview shares some of the key highlights that delegates can look forward to, including some of the most enticing and provocative debates in our industry.
One of the showcase topics will revolve around the strong partnership needed across creative, strategy, data and tech and how the strategic thinking process should not only be the domain of strategists but a muscle that needs to be developed across agency and brand teams.
Listen here for an insightful conversation with Elizabeth Paul as she talks about her career journey, her role as Event Chair for StratFest 2022 and the exciting programming and networking opportunities the event will offer for strategists in the industry.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All…
