Advanced TV keeps on, well, advancing. But how much progress is being made, given challenges like data matching in clean rooms and the impact of privacy legislation? This week's guest, Kelly Metz, gave me some insights into that. As Managing Director of Advanced TV Activation at Omnicom Media Group (OMG), Metz has an extensive background in the field. Prior to OMG, she had stints at VideoAmp, StudioNow and Adobe.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.