I got my first job in advertising about a decade before the Internet, and for those ten sweet years I saw my career path as a clear line that proceeded directly from junior copywriter to someday boarding the corporate G3 for the agency suite at the Super Bowl. Advertising had not changed since the invention of TV and none of us had any reason to expect the disruption heading our way. Fast forward to 2016, and the media business has fragmented so much now it’s pulling apart at the gutter fold. From Netflix to SnapChat to Blab, change happens faster every day. It seems like only a matter of time before “agencies” go the way of typesetters, film splicers, the 15% commission and the three-martini lunch.
I’d come to believe that “the only constant is change” in terms of my career. But I was wrong. There’s another constant. One that lit up my imagination as I watched Kare Anderson’s inspired TEDtalk.
Opportunity is Constant
I reached out to Kare Anderson in a bold-faced effort to siphon her wisdom for creating new opportunities in a quick-change world. Kare is an expert in connective behavior and she exudes a preternatural warmth and cheerfulness that fosters an instant connection with anyone who meets her.
She kicked off the conversation with a bang: “More than money, smarts or attractiveness, your key to being an opportunity-maker is your capacity to cultivate strong relationships with diverse, complementary and often unexpected individuals.”
Kare believes that to stay relevant in a changing world, you must widen your circle, deepen your connections and draw on commonalities, or what Kare calls “sweet spots.” She shared some powerful ideas that I’m calling:
Six Traits of Opportunity-Makers That Don’t Change Even When Everything Else Does
What I learned from Kare is that more than anything, opportunity-makers are pattern-seekers who deftly build connections around mutual interests. They solve problems and seize opportunities faster and better because they learn to attract smarter support sooner. They move in many circles.
“Hone these skills,” says Kare.“Because no matter how much the world changes, if we use our best talents together more often, we’ll accomplish greater things than we could alone.”
There are a lot more ideas about becoming an opportunity-maker in Kare’s book, Mutuality Matters.
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