How To Drive ROI of Auto Advertising - DailyTRA

On NBC’s hit sitcom, Community, a group of mismatched college students bonds during their study groups on the fictional campus of Greendale Community College in Colorado. But for auto advertisers considering Community in their TV schedules, what matters more is the study of what is in the garages of the program’s viewers.

Enter TRA. A quick analysis of Community’s audience reveals that the show garners higher ratings among owners of Volkswagens and Subarus, and owners of older, used cars - a group that may be ready to upgrade, and may be paying closer attention to car ads. Lower on the list are owners of such upscale manufacturers as Lexus and Mercedes. Insights like these help advertisers find The Right Audience® for their advertising messages, and can help drive sales; that’s something you can’t always learn at a community college, but you can implement using TRA.

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