This week, we visit with the highly animated, intelligent and entertaining Zeev Neumeier, CEO of TV Interactive Systems. (For information about TVIS and their distinct approach to Automatic Content Recognition, please see Rick Howe’s excellent interview with Zeev in mid Feb.
Our discussion centers on the applications, economics and strategy for Content Aware TVs. First, we spend a little time discussing the important ways in which Connected TVs with Automatic Content Recognition may form a new and perhaps very important step forward for television as a medium. Then, we discuss how Hybrid iTV can provide valuable engagement for TV advertisers, including a reference to an interesting report put out by Canoe Ventures on the impact of Interactive advertising. Get that report here. Next we discuss the powerful new measurement tools for TV advertisers that ACR enables. We go on to review the creative potential of the new medium. And then we discuss targeted video advertising on TV, or dynamic ad replacement. After that, we discuss program enhancement and the very popular socialization of TV. Pun intended. We end with some view of 2012 and the roll out of Content Aware TVs.
Hope you enjoy.
Michael Collette is the founder and general manager of MediaTech Strategies, a consulting company specializing in commercialization of new media technologies. Recently, we’ve been very active in Smart TV/Connected TV, Advanced Advertising and Interactive Television. Michael can be reached at firstname.lastname@example.org.
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