IAB Ad Technology Marketplace – Spotlight: Programmatic Automation & Creativity
May 11, 2015 New York City
Unpacking Pangaea: Premium Programmatic at Scale with Transparency at the Core
The Guardian, CNN International, Financial Times, Reuters and The Economist have recently joined forces to create the Pangaea Alliance—a network that offers access to their combined online advertising inventory as they attempt to compete with global digital platforms. How does a network of premium players allow for programmatic at scale while still affording brands transparency, audience quality, and a lack of fraudulent traffic? This session unpacks the alliance and its impact on the digital marketing.
Jay Sears, Senior Vice President, Marketplace Development, Rubicon Project
The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage.com / MyersBizNet, Inc. management or associated bloggers.
Jay Sears
Jay Sears was Senior Vice President Marketplace Development for Rubicon Project, where he worked with management and business unit heads across the company to expand Rubicon Project’s market -- and across the media owner and adverti…
