Inclusive Marketing More Important than Ever and Music Drives the Conversation

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LOS ANGELES — As America becomes more diverse, marketers must develop advertising campaigns that emphasize inclusion while also reaching audiences among a wider variety of media channels, says Lisette Arsuaga, co-founder of the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), in this episode of "Vevo Everywhere: A Beet.TV Leadership Series on Evolving Content Distribution."

She explains unique opportunities for marketers to associate with music and music videos in particular.

AIMM is an alliance of advertisers, media, research companies, trade organizations and agencies among Hispanic, African-American, Asian-American, LGBTQ and non-multicultural segments.

This video is part of the "Vevo Everywhere: A Beet.TV Leadership Series On Evolving Content Distribution" series. Please visit this page to find more videos from the series.

Commentary written by Robert Williams.

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