"Your past defines you; it's your DNA," said Mike Colleran, vice chairman of the Infiniti Motor Company. Infiniti's past is fairly clear — from its first year, in 1989, it offered a consumer-centric vision of luxury that didn't stop at the vehicle's door. Stylish, upmarket cars that introduced a long list of new technologies were also part of the mix.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.