OUTFRONT is excited to announce the next edition of their Influenced by OUTFRONT leadership series Programmatic Momentum & Growth into 2021. This conversation will be led by our own Valerie Vespa today, Thursday, March 11th at 4 p.m. EST.
With special guests:
• Craig Benner, Founder & CEO @ Accretive
• Shaina Cohen, Inventory Partnerships @ The Trade Desk
• Casey Winheim, Senior Director @ OMG
Programmatic Out of Home went from an optional transaction type to a necessity for many advertisers in 2020. While brands become more familiar with the possibilities enabled through outdoor screens, there are action items that both buy and sell sides must work on in 2021 to continue the positive momentum.
In this Influenced session, OUTFRONT partners with industry leaders to discuss challenges, best practices and tactics to create and execute successful OOH programmatic campaigns in 2021 and beyond.
For more information on the panel, visit Women’s HERstory Month Celebrated by OUTFRONT or tune in live on MediaVillage today, Thursday March 11th at 4 p.m. EST.
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