The connection between out of home and social media has become a powerful cultural force. When pairing the two together, brands can increase targeted impressions, amplify messaging and drive offline to online engagement. Join Max Siegelman, Social Media Director at OUTFRONT, for a fireside chat with Chris Beresford-Hill, President of North America Advertising at Ogilvy, where they will discuss the principles behind driving authentic conversation and excitement among consumers while looking at the relationship between OOH and social media.
A live Q&A will follow. Questions can be submitted in advance to OUTFRONTXEvents@outfront.com.
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