Integration is the New Scale: How Seamless Entertainment Unlocks Expanded Opportunities for Advertisers
At a recent event in New York, Spectrum introduced the new Spectrum App Store, a digital marketplace where Spectrum TV customers can activate, manage and upgrade streaming services, including ad-supported Disney+, Hulu, ESPN Unlimited, HBO Max, Paramount+, Peacock, AMC+ and more - all of which are included with select video plans at no extra cost to customers. This advancement is the latest evolution in Spectrum’s move to provide its customers with Seamless Entertainment - a simplified way for our customers to experience their favorite streaming apps and traditional TV, all in one place.
Seamless Entertainment benefits Spectrum TV customers by providing them with more value in their video plans, and it also is an important component of Spectrum Reach’s premium advertising inventory. This provides new opportunities for our advertisers by offering them deeper connections throughout Spectrum’s 41-state video footprint and more opportunities to engage with households across popular streaming apps and traditional TV channels, leveraging our privacy-focused, first-party data for their campaigns.
While many in our industry act as aggregators, stitching together impressions from fragmented sources, we are integrators. We start with the strength of Spectrum Reach's owned and operated video environment and integrate it with high-quality supply from our trusted partners. We call this the Spectrum Reach Total Universe, and the result is not just more inventory, but better inventory, delivered at scale.
As the consumer experience becomes simpler, the advertiser experience should too. We’re helping brands engage audiences using unified data, targeting and measurement tools that deliver true business outcomes.
The future of television isn't about choosing between streaming and traditional TV, it’s about uniting them. As Spectrum’s Seamless Entertainment gives viewers value, choice and convenience, Spectrum Reach is now transforming that connectivity into a more integrated, efficient, and transparent marketplace for advertisers.
That is why integration is the new scale.
To learn more about how Spectrum Reach connects advertisers and audiences across our Spectrum Reach Total Universe, visithttps://www.spectrumreach.com
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Jason Brown
Jason Brown is Executive Vice President of Spectrum Reach, the advertising sales business of Charter Communications.
