When it comes to Direct Response TV (DRTV), companies are at various stages and have challenges within their organizations. To bring some clarity as to whether or not DRTV is right for your company, over the next seven columns we’ll provide typical “DRTV states of mind” and relevant information for each. They are:
Learn how to evaluate your products or services for their potential viability using short-form or long-form DRTV.
Learn what you can do to present DRTV as a superior way to generate DTC sales and drive retail/dealer as well.
Learn what the six most important factors are in choosing an agency, and review the 25 questions you need to ask any potential vendor.
Learn the common reasons why DRTV programs don’t work, and how to determine why your campaign isn’t hitting home runs, and what to do about it.
Learn why that may be a major mistake. Chances are very high that miserable results can be identified, corrected and the program turned around.
Learn why this is farthest from the truth. Review the myriad ways DRTV can be used other than slicers and dicers.
Learn how to deal with this, and why branding and DRTV campaigns can co-exist and reinforce each other.
Grab the free eBook at: https://www.acquirgy.com/ebook/drtv-state-of-mind?uia=MN25
Click here to read genConnect’s interview with Jack Myers on dual mentorship in cross-generational workplaces.
Irv Brechner has written over 100 published direct marketing articles and 13 books on a variety of topics. He's been a pioneer in online customer acquisition since 1996 and offline for his 35-year career. He has developed Acquirgy.com's "Customer Acquisition Intel Center" (acquirgy.com/intel ) he evangelizes best-of-breed tactics to help companies acquire customers in the digital age. He can be reached at: firstname.lastname@example.org .
Read all Irv's MediaBizBloggers commentaries at Customer Acquisition Intel.
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