Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
Radio was a mostly ignored medium until Bob Pittman arrived last year as CEO of Clear Channel and launched iHeartRadio.com. Along with the progressive digital initiatives at CBS Radio and other selected radio station owners, Clear Channel is leading the radio industry to an unexpected surge in digital ad revenues over the next several years. View this week’s report to see why Pittman is radio’s $3 billion man and why radio can no longer be ignored in the multi-media mix.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.