Is the Beauty of Your Media Plan More than Skin Deep? - DailyTRA

It needs to be to attract product sales!

Finding The Right Audience™ For Skin Care Products requires more than just age/gender demographic ratings. To build product sales your media plan requires knowing which programs are attracting the buyers of the category or brand. With TRA’s Media TRAnalytics®, advertisers can now produce powerful media plan scenarios within seconds for each of their products – detailing for them the best programs on which to advertise to reach The Right Audience™ the viewers who will buy their products or brands. To find out how to use Media TRAnalytics to maximize revenue, please visit www.traglobal.com.

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