PITTSBURGH, Penn. December 7, 2020 —Matrix has announced the industry's foremost forecaster Jack Myers, Founder and Chairman of MediaVillage + AdvancingDiversity.org, will join their exclusive Media Ad Sales Summit Candid Conversation entitled "WTF Just Happened (And What's Ahead)" on December 15th, 2020 at 2pm EST. Moderated by Matrix's CRO, Brenda Hetrick, Myers will share his informed viewpoint of what the media industry can expect as we move into 2021 after an unprecedented year with roadblocks and challenges that nobody could have predicted.
"While media sales organizations see disruption all around them, the fundamentals of the media business remain locked into traditional transactional commodity models and legacy relationships," Myers comments. "I'm looking forward to engaging in a conversation about the radical upheaval on the near-term horizon as marketers shift budgets to e-commerce platforms and as new SaaS platforms emerge and completely disrupt how marketing, advertising, and media strategies are determined and budgets are allocated."
This free to join, 40-minute Candid Conversation will be the fourth in the Media Ad Sales Summit series. Previous topics have covered Addressable Advertising, How Consumer Habits and Attitudes are Impacting OTT Video, and most recently Local TV/Video Advertising: A Reality Check. The December Candid Conversation will prove a very timely one; wrapping up what was 2020 while also setting the tone for the series (and industry) moving forward.
"We are excited to have Jack join us again for our Media Ad Sales Summit, only this year in our Candid Conversation setting. He has a front row seat to all aspects of our industry and thus, will provide a level of insight from a full 365 view," shared Mark Gorman, CEO Matrix. "I know I am looking forward to an in-depth and thought-provoking conversation, one that will not disappoint."
Each Candid Conversation is scheduled the third Tuesday of each month, at 2pm EST, through May 2021 and all Candid Conversations are available on-demand one week after the conclusion of the webinar. The in-person Media Ad Sales Summit, originally set for January 2021, is already confirmed to take place in January 2022.
About Matrix Solutions
Matrix Solutions makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating, and closing business. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM, and sales tools to more than 10,000 media sellers so they can more efficiently manage their workflow. For more information, please visit matrixformedia.com.
MediaVillage is the media and advertising community's B2B Knowledge Center of Excellence. Its mission is to advance media industry growth through investments in diversity and education. Through our collective impact approach, we implement effective and cost efficient B2B growth solutions. More than 150 companies, organizations and industry leaders are members of the MediaVillage Knowledge Exchange, a B2B Solutions Marketplace and Center of Excellence for Advancing Marketing Solutions, Diversity and Education. Follow @mediavillagecom
About Jack Myers
For more than 40 years, MediaVillage founder Jack Myers has been singularly dedicated to identifying, developing, and introducing solutions to the challenges confronting media and advertising companies. As the world's leading media ecologist, he's a noted expert on generational and gender shifts, the impact of technological advances on business economics, and the dynamics of business growth and decline. Jack is recognized for his leadership as an outspoken activist for advancing online education and investments in a diverse workforce. In 1996, he was invited by President and Mrs. Clinton to lead a contingent of marketers to the White House Summit on Educational TV. His background includes executive roles at CBS Television, ABC Radio, Metromedia Outdoor, Television Production Partners, CableOne, and UTV Cable Network. Follow @jackmyersbiz
MediaVillage founder Jack Myers launched AdvancingDiversity.org to advance diversity from advocacy to activism in media, marketing, and advertising. For more than a decade, the industry leader has focused on guiding its members to achieve important goals for diverse talent acquisition and retention, while also demonstrating that diversity, equity, and inclusion are positive forces for business growth. Programs and initiatives include the annual Advancing Diversity Hall of Honors launched in 2017; 1st Five, begun in 2014 to focus on helping young people navigate the first years of their careers; WomenAdvancing.org, a dual mentoring program started in 2011; The Age of Aging, featuring expert insights on targeting an under-leveraged audience; and Future of Men, advancing positive gender relationships and tools for fathering. For "The Case for Education & Diversity as Tools for Business Growth in Marketing & Media," download the White Paper here. For more information visit www.AdvancingDiversity.org and follow @AdvDiversity, @WomenAdvancing, @hookedupgen, @futureofmen.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.