Jack Myers Launches Advisory Network for Media Companies, Agencies, Marketers and Investors

By The Media Ecologist Archives
Cover image for  article: Jack Myers Launches Advisory Network for Media Companies, Agencies, Marketers and Investors

It's almost 2010: Do you know where your future revenue growth is coming from?

The JackMyers Advisory Network has been formed to counsel companies investing in innovative revenue-generating business models and to assist them in meeting changing competitive demands. Clients include traditional and early-stage media companies, agencies, content developers, marketers and investors who are exploring, building and investing in new organizational models and revenue strategies.

Jack Myers will personally be taking a pro-active, hands-on approach to working with these companies to advance their business objectives and implement business-to-business marketing programs, tapping into the publishing and event resources of Myers Publishing. Jack will develop specially selected Advisory teams to facilitate relevant business introductions, provide unequaled access to "C" level executives, offer early knowledge about emerging and stealth companies, and provide specific strategic and competitive insights.

The Advisory Network is comprised of both seasoned industry executives and young professionals from all sectors of the media, advertising and entertainment communities, all of whom have proven credentials and experience leading change and non-traditional business initiatives. They offer intimate industry knowledge, experience and connections in all aspects of brand marketing, traditional and digital media, sales organization models, systems and processes, technology, investor relations, cross-platform and brand extensions, agency organizations, research, event marketing, cause related marketing, public relations, creative, international markets and more. Advisory teams will be individually selected based on each client's specific requirements.

The creation of the JackMyers Advisory Network responds to the issues facing media and advertising companies, as described at www.jackmyersthinktank.com.

The Advisory Network will serve in a corporate advisory and advocacy role, fostering and facilitating relationships, intelligent collaboration, partnerships and investments on behalf of clients. We will support early-stage companies in introducing and building their businesses, and will assist traditional media companies in identifying and investing in the organizational resources required to exploit emerging business opportunities. Clients will have priority access to Myers' Publishing's trade publishing, event, research and marketing resources. Myers Publishing delivers daily business-to-business intelligence to an extensive network of more than 20,000 senior executives in media, entertainment and advertising businesses globally.

Current relationships include:

*A leading media corporation for which we are evaluating and reallocating organizational resources and identifying new relationships required to support their business development initiatives. This relationship has specific revenue goals.

*For another client, the Advisory Network will actively scout for potential investments to enhance the company's sales and service leadership position, and acquisitions that will expand their digital media offerings.

*An emerging client in the digital video category has retained the Advisory Network to support an outreach initiative targeting potential advertisers and media company partners.

*An established media sales organization has retained Myers to forge a leadership brand for the company and its executives, with well-defined advertising sales goals.

*A leading media agency is working with the network to explore, test and assist in the implementation of radical new compensation opportunities and models.

*The Advisory Network provides due diligence services for investors and agency capability evaluations for marketers.

These scenarios exemplify a focus on future growth and sustained success. New strategies and relationships are critically important for the media, advertising and entertainment business to remain healthy and vital for decades ahead. Please contact Jack Myers directly to discuss how the Advisory Network can evolve your organization and strengthen the business relationships that power it. Email: jm@jackmyers.com

NOTE: For the past 25-years, Myers Publishing has offered our annual Myers Surveys of Advertising Executives on Advertising Sales Best Practices and Sales Organization Performance on a syndicated basis. Beginning in 2009, as part of the Advisory Network service, these strategic and tactical studies will be customized and shared exclusively with Myers' Advisory clients. The Myers Report has genuine brand equity value and the intelligence and insights gained will be more valuable to a limited number of companies who will proactively use them for competitive advantage.

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