Several new online sales organizations are establishing themselves as leaders among advertising executives.
With thousands of sales organizations vying for attention on “Madison Avenue,” one of the most challenging measures of performance is “Personal Contact and Relationships.” Several new online players and legacy media companies are achieving impressively high performance ratings in establishing personal relationships, according to the new Jack Myers Survey of Advertising Executives on Online Value & Sales Organization Performance. View this week’s Jack Myers Video Media Business Report to learn who they are. Detailed information on the eighty online companies included in the survey is available to subscribers of the weekly Jack Myers Media Business Report. Visit www.JackMyers.com to subscribe.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.