Jack Myers Video Report: Online Display Advertising & Search Marketing Head in Opposite Directions

This week’s Subscriber-Only Jack Myers Media Business Report strongly contradicts recent eMarketer data suggesting online display ads will surpass search marketing. My long-term advertising and marketing spending data, which has been an industry standard for more than two decades, argues that online originated display advertising growth is, in fact, slowing and will actually decline annually from 2016 to 2020. By comparison, I’m forecasting that online and mobile search marketing through Google, Bing, Yahoo! and new highly specialized search tools will grow exponentially. View this week’s Jack Myers Video Media Business Report here and at the Reuters Insider iPad app for highlights. Detailed data on 55 media and marketing categories is available at JackMyers.com to subscribers. Myers Report subscribers receive the Reuters Insider app for free. For information contact maryann@jackmyers.com.

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