Jack Myers Video Report: Social TV: The Next Great Wave of TV Revenues?

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Cover image for  article: Jack Myers Video Report: Social TV: The Next Great Wave of TV Revenues?

View this week’s Jack Myers Video Media Business Report below and at the Reuters Insider mobile app for my perspective on Social TV, which will be addressed this week at the sold-out Social TV Summit being held in Los Angeles, organized by Andy Batkin and sponsored by this report. By 2020, I forecast social marketing will be a $40 to $50 billion business, growing from only $2 billion this year. Social TV will be a major beneficiary. But if legacy media companies are true to their historic pattern of delaying investments in new revenue opportunities until they are forced upon them, marketers will invest first with Facebook, YouTube, and Google TV, who are all over Social TV as an upside business opportunity. Legacy media companies – ranging from TV networks to newspapers – are in jeopardy of again missing a huge wave of digital dollars that are about to flow to social marketing. This is the next major landslide of dollars. For my full detailed report with revenue forecasts, available to subscribers only, visit www.jackmyers.com.

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Video provided by Reuters Insider (http://insider.thomsonreuters.com)


The Social TV Summit will be streamed live at MediaBizBloggers.com today, July 20th at 12pm EDT / 9am PDT


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