Killing Off Soap Operas - DailyTRA

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Soap operas got their start from soap manufacturers such as Procter & Gamble, Colgate-Palmolive and Lever Brothers as sponsors and producers. They were sponsored by soap manufacturers for the enjoyment of housewives. The historical notion was that women who stay at home were cleaning, so why not reach this target when they are using the manufacturers’ products. ABC just announced that they are canceling two of their long standing soap operas, One Life to Live and All My Children (click here). So if you were wondering which types of purchasers were watching these programs, TRA’s Media TRAnalytics® provides the purchaser rating points for these and other programs, some of the top categories are shown below indexed to the total universe of viewers. Finding The Right Audience™ drives advertiser dollars to the programs where they can best reach their purchaser targets so they can increase product sales and helps networks justify the CPMs they charge for each show. A financial win-win! Let the drama stay in the soap opera, not in your media buying and selling.

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