Kim Schwendeman Explains Surcharging and Its Pros and Cons (VIDEO)
Should media companies surcharge advertisers when accepting electronic payments? It's a question on the minds of many financial professionals. Compliance, legal, and other implications influence it. Since it's a hot topic, it's on the agenda for this year's MFM Annual Conference.
The session, The Surcharging Debate: The Pros and Cons of Surcharging, will be held on Monday, May 20 at 9:45 a.m. Kim Schwendeman, the Senior Vice President of Partner Growth at Stax, will present. Stax is a payment processing company and partner of Marketron.
Get a glimpse into what the presentation will cover in this video. Kim explains the basics of surcharging and what's legally permissible. She also takes on the misconceptions about it with the facts and describes the difference between surcharging and convenience fees. The conversation ends with a call back to the session's title with some pros and cons. Tune in for this preview and be sure to catch this session at the conference.
For more information on the MFM 2024 Annual Conference, visit https://www.mediafinance.org/annual-conference
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