Know Who’s Watching and Buying On Your Programs - DailyTRA
Networks are now adding a new weapon to help them build market share – TRA’s Media TRAnalytics®, the only platform that allows networks to learn which advertisers represent potential ad sales revenue. By finding out who is watching their programs and what products they’re buying, networks are able to make decisions about which advertisers would benefit from advertising on their programs. With this information, advertisers are finding The Right Audience™ for their product, eliminating waste and maximizing ROI while networks are able to retain, upsell and gain new clients as well as increase their share of the media buy. In the example below, BET’s The Game, one of the top rated cable programs for the week of Jan 31st, indexed with very high Purchaser Rating Points™ (PRP™) for several categories including Cough Drops, Bleach, Fast Food Restaurants, and Air Fresheners. This vital information enables networks and advertisers to both benefit – the ultimate win-win situation!
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