Time, Inc announced that Laura Lang is their new CEO. Interesting AdAge article with lots of quotesabout her being ‘digital’ (apparently a good thing), but lacking some ‘publishing experience’ (not a good thing), and that the old guard at the company will be happier (not sure if that’s a good thing), and even some note that she has excellent buy-side experience (pretty good, I think). Oh yeah, and she’s a very good manager (couldn’t hurt).
But the big thing that wasn’t mentioned is that she’s a terrific and experienced brand marketer. And if there is a company that needs a brand marketing makeover, it’s Time, Inc. And that, as Martha Stewart would say, is a very good thing.
Jerry Shereshewsky is Chief GrownUp at GrownUpMarketing LLC, a consultancy focused on helping companies get known, liked and respected in the advertising and marketing business. Jerry can be reached at firstname.lastname@example.org
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