[L]earned Media Industry News January 30 2014

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[L]earned Media Industry News 1.30.14

[L]earning Media:

50 Startup Lessons for 2014

VentureBeat 1.17.14

Entrepreneurs and wantrepreneurs alike are learning how to start, build, and grow their startups in 2014 with 50 almost-weekly lessons from Launch This Year. And the teachers include AngelList’s Naval Ravikant and KISSmetrics founder Hiten Shah.

The Five Mistakes Startups Make When Building for Mobile

First Round 1.28.14

Unfortunately, there are so many misconceptions around mobile development that many newer startups end up squandering time and money they simply can’t afford, says Thawar. Today he helms engineering for Pivotal Labs Canada following Xtreme’s acquisition, and after years observing what works and what doesn’t, he’s honed in on the top five myths that startups must bust to do mobile right.

Content Partnerships Fuel Startup Growth

Contently 1.28.14

Content marketers go out of their way to build their social media channels based on an idealized perception of their brand. Given the internet’s voracious demand for that content, however, brand managers are stuck with a quandary — and a need — to fuel a conversation where there wasn’t one before.

How Venture-Backed Companies Should Think About Exit Events

Forbes 1.29.14

When XSeed Capital engages initial discussions with a startup, the conversations usually surround traditional topics: what is the size of the market opportunity, etc. However, as talks continue over subsequent weeks, almost always a series of questions is floated by the entrepreneurs asking how XSeed looks at liquidity events: How big of an exit do we expect?

How to Find Startup Ideas!? 4 Tips to Help You Get Started

Startup Pirates 1.24.14

It’s common to hear people saying they have tons of ideas every day and that’s a pity that they don’t have the time to execute them. The truth is that I also hear a lot among my friends that they really want to start something, but they can’t find “the” idea. That said, I decided to do some research in order to understand better how can we be more aware to find good startup ideas.

The Do's and Don'ts of This Year's Hottest Conferences

Entrepreneur 1.23.14

It can be overwhelming, entrepreneur or not -- to figure out which of the myriad of conferences that span tech, social good, entrepreneurship and film are worth the high price of admission. Some of the conferences are invite only, as well. So I've culled some conference "pro tips," if you will, from a variety of sources that will help you wade through the clutter, as well as conferences to look forward to this year.

Startup Accelerator ‘Boomtown’ Launches with Alex Bogusky’s Help

Ad Age 1.29.14

A new startup accelerator dubbed Boomtown is launching in Boulder, Colorado in the hopes of identifying and supporting new internet, mobile and software firms that operate primarily in the media, marketing and ad tech industries.

Impact in Angel Investor Decisions

Feld Thoughts 1.24.14

I deeply believe that one of the best ways to accelerate a startup community is through more seed investing in new startups from local angel investors. We’ve seen a great increase in the number of angel investors in the Boulder and Denver area over the past seven years.

5 Steps to Building a Business Around Your Passion

Entrepreneur 1.21.14

When people are living from passion they tend to be fulfilled, happy, healthy and love everyone around them. There isn't much room to get sick, be angry or unhappy when you do something you love all day. What if you could do what you love and make a living around that passion?

Conferences Entrepreneurs Should Attend In 2014

Forbes 1.26.14

When you’re running your own company, it’s easy to be consumed by the day-to-day tasks that never seem to end. But it’s important to schedule time to get out of the office and think strategically about your role, the direction you’re heading, and the improvements you can make to develop yourself and add value to your company.

Looking for leadership in your startup? Everyone’s capable

Ventureburn 1.20.14

Everyone has an innate ability to become a leader. There are a number of reasons why many do not become leaders or do not even see themselves as leaders with their own company. The greatest of these is possibly that they have not understood their own unique value.

The Startup Struggle: Who Should Your First Sales Hire Be?

HubSpot 1.28.14

Finally! After eight months of development, you finally have a product you can sell. Now, it's time to scale sales. Piece of cake ... right? One question, though: Who should your first sales hire be?

What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table 1.22.14

Picking a VC is hard. You don’t really have much to go on to decide who would make a good fit. Reputation of firm? Of partner? Deals done in your industry? It’s a bit of all of these. So I thought I’d write about out with what I would look for in a VC knowing what I know now and why.

10 Tips to Turn Your Startup Dream Into a Reality

Entrepreneur 1.21.14

Every entrepreneurial venture starts with a good idea, evolves to a bunch of amazing ideas, and with any luck, ends up as a successful business. But how do you move from that first idea to your final success?

5 Things to Consider Before Letting Employees Work Remotely

Mashable 1.27.14

Even as major companies like Yahoo, Best Buy and Hewlett-Packard have cut telecommuting options in the last year, the number of businesses allowing employees to work remotely is on the rise, new research finds.


Smart Twitter Guidelines to Follow


Twitter is a great way for any person or brand to make a quick yet effective splash on the social media scene. However, like all forms of communication, there is a certain etiquette and set of rules that one must follow before publishing content to thousands of potential followers

Brutally Honest Slogans of Some of the Most Famous Brands


Chris Dickens is one of those people in the marketing industry that can see right through a company’s slogan and pinpoint its true identity. His Tumblr, Honest Slogans, has been showcasing humorous renditions of some of the most popular brands and slogans since its beginning in late-2011.

Using Earned Media To Boost Business: A Necessary Trend


Social Media is the most popular form of communication in today’s society. Facebook was launched in 2004 and Twitter in 2006, and both have gone public after reaching the success they hoped to achieve as private companies.

Earned Media Impact of Pharrell Williams 24 Hours of Happy!


Today’s entrepreneur knows if there is one thing social media technology has changed, it is the power and effect content can have on society. Simply put, getting a message across to large numbers of consumers has never been easier.

*From the creators of Wendr, [L]M is a New York based branded content company that focuses on social, mobile and earned media. We develop products and provide services for both agencies and brands.

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