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When Growth Hacking Goes Bad

TechCrunch 1.3.14

It's one thing to tempt fate by breaking Google's rules, it's quite another to risk alienating a service's potential end users themselves. And yet, this is today becoming far too common, especially with mobile applications.

Startups Don't Go Bankrupts- Founders Do

Forbes 1.6.13

The fact is that startups don't truly go bankrupt until their founders go bankrupt. The problem is that the Founders are often so focused on the startup's finances that they overlook their own ability to stay afloat in the process.

Thinking of Crowdfunding? This Review Site Helps You Choose Wisely

Entrepreneur 1.12.14

With hundreds of crowdfunding platforms online, it's hard to know which to choose. Do you go with a donation-based service like Kickstarter or RocketHub? An equity-investment site like EarlyShares? A debt-investment platform like Prosper? Should you pick one that lets you keep whatever you raise, or one that requires you to raise a predetermined amount?

How To Lead People Who Have Never Followed

Business Insider 1.3.14

What's the biggest risk facing the leaders of most entrepreneurial ventures? It's not closing that first round of funding or landing a cornerstone customer. As with most things, it all comes back to people — and your ability to lead those who don't have much practice following.

Forget PJs, Dress Your Brand at Your Home Office

Entrepreneur 1.3.14

I recently received an interesting question from a gentleman who works from home and was wondering if he should be thinking about what he wears when he's in his home office.

5 Legal Mistakes Entrepreneurs Make

YFS Magazine 1.2.13

There are many entrepreneurs who find it really difficult to start a business and understand the multitude of legal issues that arise. Often times, legal issues are overlooked at the start of a business. But later, they realize that things which do not seem important, initially, could cause small business failure in years to come.

Make Sure Your Online Reputation Is Solid and Other Must-Read Business Tips

Entrepreneur 1.3.13

It's 2014, and networking isn't your grandfather's game of handshakes and highballs anymore. Your online footprint matters as much as, if not more than, your real-life presence. Just as there are certain faux pas to avoid with in-person networking, you can botch online networking if you aren't careful, says serial entrepreneur Matthew Toren.

6 Essential Elements for Mobile SEO Success in 2014

Search Engine Watch 1.3.14

Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. Here are five essential elements to ensure your mobile SEO success in 2014.

Snapchat Could Make Brand Storytelling Sexy

Contently 1.7.14

For starters, the red-hot social platform is the perfect vehicle for brands that want to get their hands dirty, so to speak. Some companies have already started skinny-dipping into unchartered content waters.

Why is Your Fundraising Process 'Waterfall' When Your Startup is 'Lean'?

VentureBeat 1.8.14

I still clearly remember being taught the waterfall product development process in my software engineering undergrad class as the 'proper' way to develop software. It's amazing how in just a few years the waterfall process has become passé in the software community, especially at startups.


Where Branded Content Is Headed


We came across a post by @PWeissbr earlier on the new meaning of marketing and the future of branded content, and wanted to share.

Relevance of 2014 International CES to Advertising and Media Industry Questioned


The 2014 International CES in Las Vegas reinforced some's doubts of the value of the CES, altogether- especially its relevance to the advertising and media industry.

VentureBeat's 2014 App to Watch, Cameo, Joins the Web!


Cameo, one of the best apps of 2013, allows users to create beautiful short films with professional video effects and styles. Cameo's cloud video editing allows users to share their stories in their own unique way.

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