[L]earning Media: Pepsi, J.Crew, Wendy's, Porsche, & more
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Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release
Adweek 08.20.2013
When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside Brooklyn's Barclays Center to her performance's secret location. Pepsi, a major sponsor for the Viacom event, plans to own the moment in terms of branding with a social-media twist.
J. Crew Reveals Fall Catalog on Pinterest, Plus 7 More Brands That Debuted
Campaigns via Social Media
E! 08.15.2013
Major fashion brands have turned to Instagram, Twitter and more to share their fab fall collections with fashionable followers. In fact, just today J. Crew, a favorite among celebs like Michelle Obama and Kelly Ripa, unleashed its fall catalog via its Pinterest account.
Wendy's #PretzelLoveSongs One of Brand's Most Successful Campaigns
QSRweb 08.20.2013
Multi-platinum recording artist and television personality Nick Lachey is featured in Wendy's final video of its #PretzelLoveSongs digital campaign. Wendy's turned fans' social media posts into song lyrics through a five-part video series.
5 Million Porsche Fans Design Facebook Car
Mashable 08.15.2013
With a manufacturer's suggested retail price of nearly $106,000, many Porsche fans may be priced out of owning their own 911 Carrera 4S. But thanks to a Facebook promotion celebrating 5 million likes on the company's page, each and every fan was at least able to contribute to the design of a fan version of the model.
US Soccer 08.20.2013
U.S. Soccer launched a social media campaign today that provides fans with the opportunity to send personal messages and photos that will be displayed on the walls of the tunnel outside the U.S. Men's National Team locker room.
Carl Icahn Tweet Boosts Apple's Stock Price By 3 Percent
HuffPost 08.14.2013
A single tweet on Tuesday by the billionaire hedge-fund manager boosted the stock price of Apple, the biggest U.S. company by market capitalization, by 3 percent in a matter of minutes.
Social Media Campaign Review: Pepsi Road 2 Champions
Business2Community 08.10.2013
After pulling off some good campaigns around IPL, Pepsi India is back with a bang with its latest campaign for the ICC Champions Trophy: Pepsi Road 2 Champions Objective.
Vitaminwater Made A Rogue Artist Trash A Brooklyn Gallery Opening
Business Insider 08.19.2013
A group of chicly dressed patrons were shocked to see a Brooklyn art gallery destroyed by an unassuming man who appeared to be one of their peers.
Pizza Hut Tries To Recapture 'Vibrant' Vibe With Digital Push
MarketingWeek 08.19.2013
The restaurant chain is working on a series of digital initiatives that it says will put "localised content" at the heart of its brand building activity on social networks, in-store and online.
GE Wins With #6SecondScience Fair Vine Campaign
Business2Community 08.20.2013
The campaign made use of video-sharing app Vine when it challenged its audience, "How much science can you fit into six seconds?"
Coke's All-Digital 'Ahh' Campaign Prompts 4 Million Visits
Mashable 08.21.2013
About six months ago, Coca-Cola embarked on its first all-digital campaign. How did it go? Some 4 million consumers have visited the 40 websites affiliated with the effort, staying for an average of 2-plus minutes each.
New from the [L]earned Media Blog
New In Earned Media: Airbnb Uses Vine In Marketing Effort
8.26.2013
Airbnb, the travel accommodations website, launched a short-form video campaign called "Hollywood Vines," by reaching out to their Twitter following of 160,000. The campaign asked their followers to create specific shots on Vine.
New In Earned Media- Announcing The New Salad Match App!
8.21.2013
JustSalad is serving something new on its menu and it's not what you think! JustSalad has announced its new app, SaladMatch, which is replacing its website, SaladMatch.com. Customers need to simply login via Facebook and browse through profiles of fellow salad lovers.
BIG TEN Network Tests Instagram Video For Reporting Football
8.21.2013
In an effort to expand the Big Ten Network's (BTN) social media strategy, longtime college football writer, Tom Dienhart, has started posting 15-second videos on Instagram throughout BTN's fall camp tour.
They're Called Editors, Not Content Strategists!
8.21.2013
What is a content strategist, really? Does the role even exist? This is the dispute between Brian Clark, CEO of GMD Studios, and Dana Larson, VP of User Experience at Extractable.
Loud Presents Web Series With Chad Whipple
8.20.2013
Executive Producer Theodore Bressman brings us the new hilarious and exciting web series, Bad Sports with Chad Whipple. Sports fanatic, Chad Whipple, hits off this enthusiastic show discussing all things bad sports with a group of eccentric bad sports champions.
Flurry Releases Data On IOS Device Usage
8.19.2013
Flurry, a mobile analytics firm, conducted a study to find which demographics lean more towards the iPhone or iPad. Some of the discoveries were not surprising while other data was completely unanticipated.
AMC's Ad Reality Show 'The Pitch' Returns To TV
8.16.2013
"The Pitch", an AMC reality series, returned for its second season on Thursday. The all-new episode featured two ad agencies competing for new business.
Mashable's OP-ED Section Continues to Bash Facebook
8.14.2013
Mashable released another article yesterday discrediting the relevance of Facebook for teens in today's social media marketplace. The Op-ed draws a parallel between Facebook and how Yahoo operated 15 years ago when it was the hottest destination on the Internet.
Teens To Facebook: We're Not Interested
8.13.2013
With the advent of alternate social platforms such as Instagram, Snapchat, and Vine, Facebook appears to be losing a vital demographic – the teens. In a Mashable Op-ed written by 13 year-old Ruby Karp, she offers insight into the key reasons why teens are slipping away from Facebook.
