At our September dinner at Michael’s restaurant in New York City, Tony Ponturo, former Vice President of Global Media Sports and Entertainment Marketing at Anheuser-Busch, shared a story about finagling a crucial sponsorship deal, which speaks to the entrepreneurial spirit and importance of trust in the advertising and media industries. "It's all about people; it's not about money; it's not about the power of the corporation; it's about the trust that we all build," he remarked to the senior media and marketing leaders in the room, including industry luminaries Linda Yaccarino, Jim Rosenfield, Ed Bleier, Keith Reinhard and Kay Koplovitz. Watch the video above for the full story.
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