Live at the Hulu Upfront 2012 - Roger Maloney

On April 19th 2012 is the Hulu Upfront 2012 in New York City. Hulu was founded in March 2007. Hulu is operated independently by a dedicated management team of NBC Universal , News Corporation, The Walt Disney Company , Providence Equity Partners and the Hulu Team. The goal of the digital New Fronts is to give brands the opportunity to see the potential to invest in online video content just like their broadcast TV and Cable counterparts. Hulu in my opinion shows that there is a growing shift in the way passionate viewers of content can now get that content via online and Hulu is here to be a leader in the digital video revolution.

Here is an overview of what they presented:

HULU UPFRONTS OVERVIEW

Overall 5 jacks

New York City - April 19, 2012

HULU STATS-AT-A-GLANCE

· Revenue: $420 million in 2011

· Subscribers: Hulu Plus, our US subscription service, exceeded more than 2 million paid subscribers in Q1 of this year; Hulu Plus has achieved 2 million paying subscribers faster than any video subscription service - online or offline - in US history.

· Content Partners: There are more than 360 content partners on Hulu and Hulu Plus. Hulu Plus is the only online video subscription service that offers current season content from 5 of the 6 largest U.S. broadcast networks, including The CW and Univision.

· Content library: We are continually adding to the content available on Hulu and Hulu Plus. As of March 2012, we have:

o Approximately 40,000 hours of content on Hulu and Hulu Plus (and growing)

o More than 50,000 full TV episodes on Hulu and Hulu Plus

o Nearly 1,900 TV series on Hulu and Hulu Plus

· Advertisers: Hulu continues to lead the online video advertising market, with the largest market share of a rapidly expanding market. We have now served over 1,000 brand advertisers in our company's history.

From comScore February 2012:

· Hulu is ranked #1 in video ads delivered per month

· Excluding ad networks, Hulu is ranked #9 in unique viewers for total videos

· Hulu is ranked #2 in content streams

· Hulu is ranked #2 in total content video minutes and #3 in minutes-per-viewer

Stats mentioned in Hulu Upfront presentation:

· In February of this year, Americans watched 2.5 billion videos on Hulu, which is about 1,000 videos a second.

· Hulu is the largest video advertising service in the US with the most video ads online, far ahead of our competitors. Hulu represents not only 20% of the overall online video marketplace, but more importantly, 40% of the premium video marketplace.

· Hulu Latino that already has dozen content partners and is growing fast on Hulu, and many of those Spanish language shows consistently beat their English-language competitors in ratings.

Talent in attendance at Hulu Upfront

· Megan Hilty, SMASH

· Morgan Spurlock and Mario Batali, A Day In The Life

· Speed Levitch, Up To Speed

· Seth Meyers and Michael Shoemaker, The Awesomes

· JD Walsh (creator, executive producer) and Jay Hayden (series lead), Battleground

· Adrian Grenier, Don't Quit Your Daydream

· Michael "Dooma" Wendschuh, FLOW

· Mayer Hawthorne, Live From The Artist's Den (live performance)

HULU ORIGINAL SERIES

Battleground

Head campaign strategist Chris "Tak" Davis and his staff strive to win a Senate seat for their underdog candidate in Wisconsin.

· CREDITS: Marc Webb (THE AMAZING SPIDERMAN, 500 DAYS OF SUMMER), J.D. Walsh (TWO AND A HALF MEN, THE LEAGUE), Hagai Shaham (THE DETAILS, MEAN CREEK), Jay Hayden, Teri Reeves, Ben Samuel, Jack De Sena, Alison Haislip, Lindsey Pearce, Jordan T. Maxwell

· Audience demographic: Males/Females 18-34

· Launched on Hulu and Hulu Plus February 2012

A Day in The Life

Documentary series executive produced by Morgan Spurlock that chronicles a complete day in the life of fascinating humans. During the course of each show, with his trademark wit and humor, Morgan Spurlock gives us insights into his subjects' lives on a day that may be ordinary to them but will feel extraordinary to us.

· CREDITS: Oscar-nominated director Morgan Spurlock (SUPER SIZE ME, 30 DAYS, GREATEST MOVIE EVER SOLD, WHERE IN THE WORLD IS OSAMA BIN LADEN, COMIC-CON EPISODE IV: A FAN'S HOPE)

· Audience demographic: Males/Females 18-34

· Season 1 launched on Hulu and Hulu Plus March 2011; Season 2 Launched March 2012

Up To Speed

"UP TO SPEED" follows tour guide, historian, and flâneur Timothy "Speed" Levitch as he visits the monumentally ignored monuments of America's cities, from the shoe gardens in San Francisco's Alamo Square to the luckiest subway grate in New York City.

· CREDITS: Richard Linklater (SLACKER, DAZED AND CONFUSED, SCHOOL OF ROCK, BEFORE SUNSET, BERNIE), Timothy "Speed" Levitch (THE CRUISE)

· Audience demographic: Males/Females 18-49

· Coming to Hulu: Summer 2012

We Got Next

Four unlikely friends butt heads on the pick-up basketball court and on the sidelines of everyday life.

· CREDITS: Kenya Barris (THE GAME, ARE WE THERE YET?, AMERICA'S NEXT TOP MODEL), Hale Rothstein (THE GAME, EVERYBODY HATES CHRIS), Danny Leiner (THE OFFICE, MODERN FAMILY, ARRESTED DEVELOPMENT, FREAKS AND GEEKS, HAROLD & KUMAR GO TO WHITE CASTLE, DUDE WHERE'S MY CAR?)

· Audience demographic: Males 18-49

· Coming to Hulu: 2012

The Awesomes

An unassuming superhero and his cohorts battle diabolical villains, the ever-present paparazzi, and a less-than-ideal reputation as second-class crime fighters.

· CREDITS: Seth Meyers (SATURDAY NIGHT LIVE), Michael Shoemaker (SATURDAY NIGHT LIVE, LATE NIGHT WITH JIMMY FALLON) and animation studio Bento Box (BOB'S BURGERS, ALLEN GREGORY).

· Audience demographic: Males 18-49

· Coming to Hulu: 2013

HULU EXCLUSIVES

In development. Available for sponsor support.

Don't Quit Your Daydream

A cast of famous musicians travel across America in search of could-have-been musical artists to collaborate on a new song giving them a second-chance at stardom. Based on an award-winning documentary by Adrian Grenier and John Loar.

· CREDITS: Adrian Grenier; Produced by Virgin

· Audience: Males/Females 18-34

Flow

When Ed Dante, a hard-working kid from the wrong side of the tracks is framed for a crime he didn't commit, he begins an epic quest to deliver true justice. To achieve his goal, he must discover the mysteries of an ancient art, uncover hidden worlds and become a hero to a generation.

· CREDITS: Michael "Dooma" Wendschuh (show creator, co-founder and president of sekretagent studios: ASSASSIN'S CREED II (2009), ARMY OF TWO (2008), ASSASSIN'S CREED (2007); David Belle (Founder of Parkour);Produced by Agility Studios (producers of The LXD) and the Shine Group (WHO KNEW? IT'S EVERYBODY'S BUSINESS, APPETITE FOR LIFE)

· Audience: Males/Females 18-34