Looking for Do-It-Yourselfers in Your Media Plan? Don’t do-it-yourself; Turn to TRA for Help - DailyTRA

Certain stereotypes can be hard to break. When you envision the typical “handyperson” who tackles their own home improvement and repair tasks, odds are you’ll have a good idea of who they are and how you might reach them.  One of the tools in your media toolbox should be TRA’s Media TRAnalytics®, which provides insights that are hard to find elsewhere, and that break away from a reliance on archaic demographic targeting to help advertisers identify and deliver their true target audience.

Among Do-It-Yourselfers, FOX News is a top choice; this network’s rating among DIYers is 41% higher than the network’s overall rating. The Weather Channel’s rating is 32% higher and rounding out the top five are Turner Classic Movies, CBS and ABC. The fact that HGTV is among the top 10 nets may not be a surprise, but Hallmark channel is not only among the top 10, but it beats HGTV.  Surprisingly, both ESPN and ESPN2 under-perform against the DIY target, as do Telemundo and Univision.

Want to improve your media ROI with DIY?  TRA has the information you need.

For more information, please visit us at www.traglobal.com/blog or send an email to dailytra@traglobal.com.