MadTech Rebrands as MadConnect and Defines A New Category: The Intelligent Connectivity Layer (ICL)

Built to Address the Challenges of Transformation

“When we launched MadTech in 2021, we set out to solve the industry’s most complex data and integration challenges for our clients,” said Bob Walczak, founder and CEO of MadConnect. “What we learned, and customer engagements proved, is that connectivity isn’t just part of the solution. It is the solution. This rebrand reflects the journey we’re already on. MadConnect has become the engine behind everything we do with MadConnect Professional Services.”

MadConnect Professional Services (ProServe) acts as an extension of client teams with data strategy, development, and engineering resources available to accelerate time-to-market. MadConnect powers the solutions implemented by the Professional Services team, with on-demand connectivity to platforms and tools across the AdTech and MarTech ecosystems.

Defining the Intelligent Connectivity Layer (ICL)

The average enterprise licenses up to 120 separate platforms, many of which don’t natively communicate with one another. As a result, engineering and DevOps teams spend valuable time building and maintaining integrations, while data remains isolated, limiting performance, orchestration, insights, and scale. Business innovation and AI initiatives stall out as legacy tools are unable to connect seamlessly to large language models (LLMs) or intelligent agents. According to PwC’s Future of AI Report (2025), 89% of business leaders say AI success depends on a unified infrastructure. And in today’s uncertain economy, organizations need to unlock more value from the tools already in place. MadConnect and MadConnect ProServe are purpose-built for this AI-driven reality.

MadConnect defines a new category of marketing infrastructure - the Intelligent Connectivity Layer (ICL) - that empowers organizations to:

• Unify fragmented tech stacks:Fully-managed platform-to-platform connectivity via APIs, batch transfers, and native apps so essential marketing functions, such as audience activation, measurement, enrichment, and reporting, happen automatically without internal engineering lift.
• Enable intelligent automation and AI agents:With native support for Model-Context Protocol (MCP), MadConnect enables rapid platform-to-agent connectivity. AI agents generate efficiency gains by intelligently executing workflows, including creating audiences, launching campaigns, optimizing bids, and pulling reports across systems like Salesforce, Snowflake, The Trade Desk, without re-architecture or security risks.
• Future-proof marketing operations:MadConnect unites platforms and intelligent agents across the advertising and marketing ecosystem, making any tech stack connected, AI-enabled, and secure, without requiring organizations to spend millions or years rebuilding from scratch.
• Stay secure and compliant:MadConnect is SOC 2 Compliant, and deployed into the client's environment, ensuring data is accessed securely where it lives, whether in motion or at rest, so organizations remain in control, even as they scale automation.
• Deliver Strategy and Execution:MadConnect Professional Services helps organizations quickly respond to changing market needs, delivering data readiness and strategy, development, and engineering on demand, as well as AI-enabled Services.

This is not a shift in direction; it’s an embrace of what MadConnect is: The Intelligent Connectivity Layer (ICL) that unites platforms and intelligent agents across the AdTech and MarTech ecosystem. It reflects the reality that MadConnect has become the foundation of the business and the platform around which all value is delivered.

“MadConnect isn’t another tool to buy, it’s the infrastructure layer that connects everything organizations already own,” added Walczak. “As the demands of AI, automation, and agility accelerate, the future belongs to organizations that simply plug in to connect, not build from scratch, freeing teams to focus on innovation and growth, instead of integrations.”

To learn more about how MadConnect powers the future of modern marketing infrastructure, visitwww.madconnect.ai or contact sales@madconnect.ai.

Posted at MediaVillage through the Thought Leadership self-publishing platform.

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