While gaming has been around a surprisingly long time, the past 20 years have seen a surge of growth, and it has now eclipsed the market size of other entertainment verticals. In this interview from MFM's 2023 Annual Conference, IDG Consulting President and CEO Yoshi Osaki tells Joe Hanratty, Vice President Studio Controllership, Home Entertainment and Games Accounting at Warner Bros. Discovery, how console, PC and mobile gaming have collectively become a $200 billion industry, and why its revenue continues to trend upward despite various market conditions. "Gaming is too big to ignore," Osaki says. "It's clicking on all cylinders."

Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.