I've got News(y) for you: There's a mainstream news service, which for a few years had been quietly focused on doing content a little differently and, in their minds, better. They planted a stake in the middle of the country to deliver "non-coastally skewed" stories via linear TV (near 40 million cable homes), digital (OTT to YouTube) and mobile to reach as wide a swath of demos as possible. Now, they're also walking the sustainability walk with a content studio dedicated to helping spread the stories of socially responsible brands. This has not only been upping advertisers' appreciation of Newsy, but also consumers' brand love for those advertisers.
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