Marketing Architects Expand Relationship with Nielsen, Announces Data-Driven Comprehensive Agreement

"We have a 22-year history of helping companies reach major milestones, and television has been a key marketing channel for our clients," said Chuck Hengel, CEO, Marketing Architects. "We invest our own capital into each TV campaign, so we are excited to see how Nielsen's enhanced Local TV ratings will impact our upfront decision-making when it comes to client campaigns. We're also looking forward to using advanced national planning tools such as Nielsen Media Impact to accelerate monetization opportunities for our valued clients within the changing and competitive landscape."

In October, Nielsen announced it had completed a major transformation of its Local TV business, combining advanced meter technology, big data and enhanced people-powered panels into its Local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across all 208 local media markets.

In August, Nielsen launched continuous diary measurement (CDM). CDM positions radio on a level playing field with other media such as digital and TV, and it allows clients to maintain a competitive edge with the ability to react more quickly to marketplace changes.

NMI includes insights into historical media behavior and predictive analytics from its planning module to understand the future impact of media, and a target analyzer to understand and further define target audiences. Along with cross-media planning, NMI offers reach and time-spent metrics, as well as the ability to analyze any desired time frame, such as a week or month.

"We are delighted to expand our relationship with Marketing Architects," said David Hohman, Managing Director, Nielsen Media Demand Side at Nielsen. "We are pleased to offer the full suite of our sophisticated measurement and planning capabilities, and we look forward to supporting Marketing Architects as they continue to move their performance brands forward and accelerate upward growth for their clients."

ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.

ABOUT MARKETING ARCHITECTS
Marketing Architects, based in Minneapolis, has a 22-year history of helping companies reach major milestones through advertising. By investing their own capital into each TV campaign, Marketing Architects challenges the high costs and low accountability of traditional agencies to drive rapid growth and solve complex business challenges for clients. For more information about Marketing Architects, visit www.marketingarchitects.com or follow us on Facebook, Twitter and LinkedIn.

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