Fast Company 3.22.2013
If you'll be attending a Passover Seder this year, chances are you'll be reading from the Maxwell House Haggadah--which is the perfect example of how to do branded content right.
Business Insider 3.12.2013
As advertisers stake their claim in the Instagram world, they have utilized a bunch of talented and insanely popular Instagrammers to help them artistically dominate the medium. Companies like Johnnie Walker and Volvo are sending everyday smartphone users — albeit it with hundreds of thousands of followers — to Miami and Iceland and Abu Dhabi to take over their Instagram accounts and post pictures on their own.
Smartblog on Social Media 3.21.2013
Throwing in a hashtag doesn't count as incorporating social into your traditional marketing. Incorporating social is about making content more engaging by letting it do what traditional ads can't.
Ad Age 3.20.2013
Debate erupted Monday when Ad Age reported on a Coca-Cola study concluding that online buzz has no measurable impact on short-term sales. Today Coca-Cola's Wendy Clark, senior VP-integrated marketing communications and capabilities, wrote that the finding is true in isolation but should not obscure the role that social media plays.
Branded content has been the buzz of the past year, and the recent Pepsi MAX piece featuring Jeff Gordon taking an unsuspecting North Carolina car salesman on the test drive of a lifetime serves as a reminder of how powerful this strategy can be.
Pinterest had the good fortune of surging in popularity relatively soon after launching its beta in 2010. However, after registering millions of users, the social network still had a lot of work to do.
Brands often struggle to hit that elusive mix of creative, timely content relevant to their audience that still directly aligns with their brand. If you have something of a sense of humor, entertaining your audience isn't that hard. Yet for your social content to be effective in marketing, at least a good portion must be relevant to your brand, as well.
Arguably the easiest way for a social-ish app to introduce ads is through a unit that lets brands pay to promote their account to attract fans. That was one of Facebook's touchstones after it rolled out Pages letting advertisers seek followers, and Twitter and Tumblr have also adopted the tactic. Now, sound-sharing app SoundCloud is, too.
Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands.
Search Engine Journal 3.22.2013
Facebook's latest innovation – Graph Search, went live in January. Currently it covers four basic searches but it is expected to expand over the coming years. Graph Search uses the one trillion or so social connections on Facebook to provide relevant and professionalized search results.
Do you make your decisions based on data or are you among the 89% of marketers that make their customer related decisions based on factors other than analytics? A recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition, while the few who do use data aggressively for the most part do it badly.
Search Engine Journal 3.18.2013
Gone are the days when the webmasters did not give much prominence to the Social SEO. The traffic was driven to the website with the help of the SEO by putting in the most effective keywords and meta tags. However, thanks to the recent changes in the Google algorithm, various popular social media channels such as the Facebook, Google+, Twitter and YouTube have gone on to greatly influence the search engine results.
Social Media Examiner 3.21.2013
Not sure what to post on your Facebook wall or Twitter profile? How about links to your blog posts? The rule of thumb is to have a 80/20 split with 80% of your updates not self-promotional and 20% self-promotional. If you use the 20% self-promotional updates to share links to your blog content, you'll give your followers something more valuable to read than a product or service sales page.
One of the most lovable things about inbound marketing is how easy it is for marketers to target communications. Traditional marketing tactics can sometimes target a particular age group or income level, but it's nearly impossible to reach out to customers on an individual level.
From the [L]earned Media Blog
[L]earned Media Blog 3.20.2013
Last March, Twitter announced Twitter Ads, a self-service platform where small businesses can promote themselves to their followers. Now, Twitter has expanded this platform even further with new targeting options and an advanced interface.