Media and Advertising Economic Overview - By Jack Myers

By Jack Myers Jack Myers ThinkTank Archives

The economic forces impacting the media industry have shifted from strong headwinds to what appear to be powerful tailwinds pushing the industry forward. Concerns that secular and systemic forces would compound the cyclical 2009 recession and delay an industry recovery have abated. Both industry and Wall Street analysts have issued a steady drumbeat of positive reports for traditional media, emerging digital media and advertising agencies. It's become increasingly apparent that the expectations of a slow recovery for advertising are inconsistent with reality. In this context, Jack Myers Media Business Report will release new 2010-2012 Advertising and Marketing Forecasts for 19 media and nine marketing categories on May 10. This is the earliest in the year I will be issuing revised forecasts in more than a decade, and while I'm personally thrilled by the resilient media economy, I continue to be professionally wary and slow to join the euphoric parade of positive prognostications that have been reverberating across the industry landscape.

Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.

Corporate Subscribers, please click on the link to log in and read this complete commentary -- http://www.jackmyers.com/commentary/media-business-report/92079699.html
Copyright ©2017 Media Village, Inc. All rights reserved. By using this site you agree to the Terms of Service and Privacy Policy.