Media Metamorphosis: “Change” is Not Enough

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Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to members at www.myersbiz.net.

Is the best way to embrace change to ignore it until forced to adapt? In the media industry, we’ve been talking for decades about the need to change, to evolve, to transform our businesses. “Change” is not a strong enough word to describe the differences between our business today and our business a decade from now. We are an industry that is shedding its skin and preparing to give birth to a completely new and different form of life, like the caterpillar morphing into a butterfly. Learn why in this week’s Jack Myers Video Media Business Report. Platinum Members receive custom analysis and reports, along with strategic guidance and insights.

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About Jack Myers:
Jack is a media ecologist and chairman of Myers Media Business Network, which provides economic counsel to more than 250 media, advertising, marketing, entertainment and financial services companies who subscribe to the weekly Jack Myers Media Business Report. Jack's new book, Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World, shares insights into the first generation to grow up with the Internet and the positive impact they are likely to have on business, culture and society.

Members can access the report at www.myersbiz.net. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report members.

Video provided by Reuters Insider (http://insider.thomsonreuters.com)

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