Media Planning with Dot DiLorenzo (Podcast Exclusive!)

By Andrew Capone NCC Media Archives

In our latest episode of "TMI: The Media Interview," NCC’s Andrew Capone spends some quality time with the Executive Vice President of Media Planning at U.S. International Media, Dot Di Lorenzo.

Dot has a huge job, with a responsibility for maximizing the effectiveness of hundreds of millions of dollars in ad budgets for some of America’s leading marketers. But, she’s been at this for a while, so while she has seen the waves of change that have washed over the media and advertising business, the old adage "the more things change, the more they stay the same" comes to mind.

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