Media Planning with Dot DiLorenzo (Podcast Exclusive!)

By Ampersand InSites Archives
Cover image for  article: Media Planning with Dot DiLorenzo (Podcast Exclusive!)

In our latest episode of "TMI: The Media Interview," NCC’s Andrew Capone spends some quality time with the Executive Vice President of Media Planning at U.S. International Media, Dot Di Lorenzo.

Dot has a huge job, with a responsibility for maximizing the effectiveness of hundreds of millions of dollars in ad budgets for some of America’sleading marketers. But, she’s been at this for a while, so while she has seen the waves of change that have washed over the media and advertising business, the old adage "the more things change, the more they stay the same" comes to mind.

Copyright ©2021 MediaVillage, Inc. All rights reserved. By using this site you agree to the Terms of Service and Privacy Policy.