MediaBizBuzz: Yahoo, AOL, GroupM, Nielsen and Plenty of Programmatic

By MediaBizBuzz Archives
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A roundup of the week's key news from MediaVillage member companies and the wider media industry. This week, suitors prepare Yahoo bids, AOL debuts self-serve TV ad platform, GroupM wins Target media account, Nielsen gets set-top box data and the native and programmatic advertising markets continue to expand.

Mobile Drives Continued Rise of Programmatic Digital Display Ads

This year, mobile programmatic spending will reach $15.45 billion in the US, representing 69.0% of all programmatic digital display ad spending. (via eMarketer)


Native Ads to Make Up 63% of Mobile Display Ad Spend by 2020

Report by Facebook and IHS study finds media buyers will spend $84.5 billion on mobile advertising by 2020, with native in-stream ads accounting for $53 billion. (via Marketing Land)

+ The Age of Advertising Creativity in a Time of Disruption


Verizon to Proceed with Yahoo Bid, Google Weighs Offer

Report suggests potential suitors AT&T Inc. and Comcast have decided against bidding, and first-round bids for the company’s main Web assets are due April 11. (via Bloomberg)

+ Yahoo Gives Bidders Another Week, Moving Deadline to April 18(via Re/code)

+ How Yahoo is Trying to Save Its Media Business (via CNBC)


Verizon Buys More Mobile Video by Investing in DreamWorks’ AwesomenessTV

Another sign that Verizon really, really wants to be in the media business: It is buying 24.5% in AwesomenessTV, the tween-centric digital video company owned by DreamWorks Animation. (via Re/code)


AOL Debuts a Self-Serve TV Ad Platform, Signs on Omnicom Group

AOL is not naming any supply-side sources yet, though the company claims advertisers can access national broadcast network inventory, not merely MVPD or local-network inventory. (via Ad Exchanger)

+ AOL: We’ll Reach the Tipping Point for Addressable TV This Year


Nielsen Gets Access to Dish Set-Top Box Data in New Deal

The move should arm Nielsen to better compete with ComScore, which traditionally held an exclusive grasp on the set-top-box data. (via The Wrap)


iHeartRadio Aims to Streamline Ad Buying with Programmatic Radio

Company partners with Jelli, which is launching a programmatic platform that promises to cut the time it takes to buy radio ads across the country from weeks to a few minutes. (via Adweek)

+ iHeartMedia Gets More Time in Fight With Dissident Creditors (via Bloomberg)


NBCU and Vox Will Start Selling Ads on Each Other’s Sites

The two companies are talking up their ability to run ads on roughly 20 sites, ranging from to to, which collectively reach over 150 million people a month. (via WSJ)


FCC Proposes Baseline Privacy Protections Against ISP Tracking

FCC says ISPs have too much visibility into their customers' online activities, and it doesn’t want them to misuse that information beyond what the customers would expect them to do with it. (via Tom’s Hardware)

+ Stuart Elliott: Privacy Issues Affect Ad, Media Worlds


WPP Moves Deeper Into Content with New MEC Agency, Wavemaker

New agency is “a global specialist content offer that uses consumer insights to plan, create and evolve brand content strategies.” (via Adweek)


Hulu is Now Being Offered as a Cable TV Channel on Cablevision

Television is coming full circle. TV broadcasters have been moving programming online through streaming services like Hulu and Netflix. Now, Cablevision customers can watch Hulu through their set-top boxes. (via Quartz)


Time Warner and Nielsen Will Study How Virtual Reality Affects the Subconscious

The three-year partnership to study how video content -- both programming and advertising -- registers with viewers at a subconscious level by measuring eye-tracking, facial movement, heart rate and brain activity. (via Adweek)


People on the Move


From Sheryl Sandberg to Peter Chernin: Counting Down Potential Disney Successors

The shocking and sudden departure of Thomas Staggs as Walt Disney Company’s COO Monday has blown open the race to succeed Bob Iger atop the entertainment giant. (via Variety)


Rubicon Project Adds to Its C-level Suite with Creation of New CRO Role

Harry Patz, Jr. becomes company’s first chief revenue officer and Rob Deichert, Jr. hired as head of global revenue operations. (via The Drum)


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