MediaVillage Launches VirtualUpfront.com: A Network TV Upfront and NewFront Centralized Hub

By Upfronts/NewFronts Archives
Cover image for  article: MediaVillage Launches VirtualUpfront.com:  A Network TV Upfront and NewFront Centralized Hub

As A+E Networks, AMC Networks and others announced cancellations of their upcoming Upfront events, MediaVillage announced the activation of a centralized hub for Virtual Upfront presentations and content. MediaVillage Center of Excellence is implementing several solutions for member companies that are facing the need to convert their Upfront and NewFront stories and presentations to effectively and efficiently reach and engage virtual audiences. MediaVillage solutions include:

 

  • a centralized Upfront/NewFront content hosting and information platform at www.VirtualUpfront.com
  • custom branded — on-demand and search-friendly — content archives
  • livestreaming
  • virtual lunch and learns
  • executive video conference sessions
  • webinars
  • app-based audio activation
  • on-demand Upfront presentation and content access
  • constantly updated market intelligence and usage data
  • managed earned media journalistic coverage
  • targeted invitations, promotion, content marketing

In crisis times, the media industry can be most responsible by advancing collaborative and collective actions that further the best interests of their clients. A common Upfront/NewFront interactive platform that advances a collective message and empowers individual media brands could prove to be a much more cost efficient and effective model for the future. The MediaVillage team is responding to our members' priorities; we're agile and uniquely positioned to deliver this capability.

VIRTUAL UPFRONT SOLUTIONS

  1. YOUR UPFRONT LIVE STREAM AT www.VirtualUpfront.com

MediaVillage will promote, feature, and provide hosting capabilities for livestreams of Upfront presentations and/or link to livestream simulcasts at www.VirtualUpfront.com. VirtualUpfront.com at MediaVillage is the exclusive host and central archive for both livestreamed and pre-packaged video presentations, each presented at a dedicated platform surrounded by activation support. MediaVillage provides members with full streaming services from simulcast to total production. Industry professionals will have a central site for content, data, and Upfront information at VirtualUpfront.com and MediaVillage.com, where all presentations will be promoted and available.

  1. MEDIAVILLAGE ZOOM LIVE HOSTED MEETINGS

The MediaVillage team will coordinate, market, and manage live hosted Zoom meetings for 10 to 1,000 guests, incorporating multiple presenters, videos, data slides, transcription support, attendee data, viewing data, and more. We can activate multiple locations, coordinate live and packaged entertainment, share your programming highlights and record the full event for on-demand access at your dedicated MediaVillage site and at VirtualUpfront.com.

For your more intimate hosted "virtual lunch and learn" meetings and executive sessions, MediaVillage can accommodate multiple video-activated feeds among your team members and invited participants — who can gather independently and at our central video conference facility with offices in major cities.

  1. YOUR DEDICATED B2B DESTINATION SITE AT MEDIAVILLAGE

As always, as a MediaVillage member your dedicated B2B MediaVillage KnowledgeExchange content marketing platform is your best place to:

  • showcase your executive thought leadership,
  • welcome your clients into an immersive dedicated and constantly updated content experience,
  • and have access to our industry-leading journalists and columnists for coverage of your stories and go-to-market Upfront messages.

With media companies and industry organizations turning to education, use thought leadership and market intelligence to inform your stakeholders. Activate MediaVillage Center of Excellence and VirtualUpfront.com educational resources including our new Giide interactive audio app.

  1. GIIDE INTERACTIVE AUDIO APP

Download the Giide app at your preferred Apple or Android app store and check out the six MediaVillage interactive audio Giides from NPR, Intel, Female Quotient and Jack Myers. Your VirtualUpfront presentation will be hosted at our audio-guided experience. Your VirtualUpfront Giide will be presented and curated by your senior executives and supported by a synchronous feed on the mobile screen. Listeners will interact with your content the moment it is mentioned, connecting with active links to your videos, data charts, visual images, research reports, and relevant quotes/highlights.

For details on including and promoting your VirtualUpfront experience at www.VirtualUpfront.com, please e-mail Mark Altschuler at Mark@MediaVillage.com.

ABOUT MEDIAVILLAGE:

MediaVillage is the media industry's B2B Knowledge Center of Excellence. We drive growth for the world's leading media companies. The power of MediaVillage comes from the engagement and real-world experience of companies and organizations. Through our collective impact approach, we implement effective and cost-efficient B2B growth solutions. For more than 40 years, MediaVillage founder Jack Myers has been singularly dedicated to identifying, developing, and introducing solutions to the challenges confronting media companies. For the past decade, MediaVillage, in collaboration with partners across the marketing ecosystem, has been pilot testing innovative strategies for generating growth. Today, more than 150 companies, organizations and industry leaders are charter members of the MediaVillage Knowledge Exchange,a B2B Solutions Marketplace andCenter of Excellence.

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