In its last iteration of 2022, this installment of the Ampersand Quarterly Sports Viewership series focuses on NCAA basketball, and in particular the Women's tournament. The 2022 NCAA Women's Basketball tournament was one for the record books, with viewership up 20% from 2021. This year is looking to be no different.
Here are some highlights:
It's clear that NCAA Basketball is a fan favorite. And with over 1,000 Men's and over 500 Women's NCAA Basketball games scheduled for the 2022-2023 season on cable, you won't want to miss aligning your brand to all the action!
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