Metamorphosis at NAB and AdTech?

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Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to members at www.myersbiz.net.

The National Association of Broadcasters branded their convention this year under the theme Metamorphosis, which describes “a conspicuous and relatively abrupt change usually accompanied by a change of behavior.” The mostly male, white, middle aged to older executives certainly didn’t look or act conspicuously different from past NAB attendees, nor did the focus of the event reflect a significant change in behavior. By contrast, few of the 10,000 attendees and 200 exhibitors at AdTech in San Francisco have ever worked in the TV, radio or print media business – and they’re increasingly young with a growing base of females. But AdTech remains an over-weighted celebration of early and mid-stage companies struggling to establish themselves in a cluttered competitive environment. This week’s Media Business Network video recommends how both NAB and AdTech can achieve true metamorphosis.Platinum Members receive custom analysis and reports, along with strategic guidance and insights.

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To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.

Members can access the report at www.myersbiz.net. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report members.

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