Metaverse Mavens: What Women Want in Web 3.0
Web 3.0 is upon us, and yet the entire ecosystem has always been geared towards men -- as consumers, technologists, innovators and entrepreneurs. Female consumers are becoming increasingly interested in Web 3.0 and the Metaverse, but Metaverse experiences are still being developed with only one gender in mind -- dominating the creation and purchasing of virtual goods and currencies.
Consumer interest in the Metaverse continues to grow exponentially, with interest from women growing at a rate of +15% month-over-month. With the rules of Web 3.0 still in their infancy, brands have the opportunity to incentivize digital ownership and inclusivity for women and other diverse groups.
EWG Unlimited, in partnership with the Female Quotient, has conducted an "in-depth look into the reactions, motivations and needs of women in a new Web 3.0 world. Using first-party data and focusing on four key themes -- Community, Aesthetics, Accessibility and Talent -- this report uncovers powerful approaches for brands to successfully engage with women across virtual experiences and immersive media."
Watch my interview above with Shelley Zalis, Founder & CEO, Female Quotient and Erica Bartman, CEO , EWG Unlimited about how to engage and empower women in the dynamic universe of Web 3.0 and the exciting possibilities of the Metaverse.
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Raquelle Zuzarte
Raquelle M. Zuzarte is an award-winning global marketing leader, who has led brand campaigns at Procter & Gamble, Johnson & Johnson, Accenture, Charter, Time Warner Cable and CBS. She also recently launched Equity Project For All…
