Methodology and Respondent Details: 2020 Survey of Advertiser and Agency Executives on Strengths, Weaknesses, Obstacles and Opportunities for 80 Sales Organizations

By The Myers Report Archives
Cover image for  article: Methodology and Respondent Details: 2020 Survey of Advertiser and Agency Executives on Strengths, Weaknesses, Obstacles and Opportunities for 80 Sales Organizations

On Wednesday May 27 at 11AM ET, The Myers Report will be hosting a ZOOM video update (register here) to share insights and results from the full The Myers Report Survey of Advertising and Agency Executive on Perceptions of 80 Sales Organizations, followed throughout June by individual ZOOM presentations to MediaVillage member companies on their detailed results and strategic analyzes identifying corporate strengths, weaknesses, obstacles and opportunities for growth. Throughout May we'll be releasing through The Myers Report e-mail selective survey results that are relevant to the media and advertising community. These reports will selectively highlight exceptional performance of media sales organizations.

  • To schedule your custom member presentation, email Mark Altschuler (
  • Results are based on 700 U.S. respondents surveyed online from February 1-March 10, 2020.
  • Respondents included professionals involved in media buying, planning and decision-making from 603 media/full-service/digital agencies and 97 primarily national advertisers.
  • A minimum representative sample base was determined to qualify for inclusion in reporting. Results are available but not reported for AARP, eBay, Good│Upworthy, Inscape, Newsy, Quibi, Rakuten, which fell below minimum reporting standards.
  • Full data across 14 respondent groups will be included in the Member Reports and Presentations. Banner groups include
    • Total Respondents
    • Agency Professionals
    • Advertiser Executives
    • Male, Female
    • Years in the Business: 1-7; 8-14; 15+
    • Respondents work primarily with: Account Executives, Mid-Level/Senior Acct. Directors/Senior Management/CRO Level
    • Caucasian/Non-White
    • New York Tri-State Region
  • Custom analyses are available for the respondent categories below and selected regions, subject to sample size.


Respondents self-identify companies with which they have a professional relationship and are asked to rate each company on a 1-5 scale (1 = Strongly Disagree, 5 = Strongly Agree). Organizational rankings are based on percent of qualified respondents rating each of their selected companies Top 2 Box (Somewhat Agree and Strongly Agree)

  1. The ad sales team delivers on my expectations for data and measurement.
  2. The ad sales team explains & offers their advanced automated technology (programmatic, addressable) resources.
  3. I trust the ad sales team to reliably deliver on their promises.
  4. The ad sales team proactively helps me be more effective in my role.
  5. The ad sales team provides innovative opportunities and resources.
  6. The ad sales team understand my/my client's objectives.
  7. The ad sales team instills confidence in their product and its value to me/my clients.
  8. The ad sales team shares insights and leadership through trade marketing and communications.
  9. I am satisfied with the performance of the ad sales team over the past year.
  10. In the next 12 months, how do you expect your media investment with each company to change?







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