We hear a lot about influencers focused on national and global audiences, but how are media companies taking advantage of this trend in local markets or regions? There's no better person to answer that question than Corey Elliott, Executive Vice President of Local Market Intelligence at Borrell Associates. In a conversation with Janet Stilson, Editor of MediaVillage Knowledge Exchange, Elliott discussed the best way to utilize the skills of staffers that fall right into the influencer sweet spot: members of GenZ. And he also described the potential of creating talent-agency-type businesses, offering marketers a pool of influencers who have special interests in different products or geographic areas.
Elliott leads Borrell's ongoing surveys of local marketers as well as the company's database of local advertising and marketing expenditures. He's the co-host of the Local Marketing Trends podcast and host of his biweekly video program, Corey's Local Market Minute, available on YouTube.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.