Mindshare: Election Season Comes to SXSW

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This week, on Mindshare’s Culture Vulture Live, Jason Maggs, Associate Director of Mindshare’s Invention Studio, previews SXSW Interactive, which starts on March 11. (Click on video above.)

Get ready for one of the biggest industry events of the year: SXSWi presents five days of presentations and panels from leading minds in technology and culture. Last year’s festival drew 33,000 attendees, and featured 1,250 sessions with over 2,700 speakers.

Whether you’re heading there personally, or keeping track back home, Jason outlines three key themes that marketers should look for: one, the intersection of politics and digital (from ad spend to fundraising to watchdogs and more); two, the changing face of retail (with 3D printing, artificial intelligence and proximity marketing, consumer expectations are sure to change), and three, experiential content. (A number of sessions will focus on bridging together the digital and physical worlds with mediums like VR and AR.)

Check out the video for a look at all three and get more Mindshare@SXSW content on our blog, including our 2016 Guide to SXSWi.

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